Let Me De-Influence You (And Set You Free)
I’ve got some hot takes for you today that I hope will shake things up and bring more joy to your content strategy.
The online world can feel dystopian right now, and social media “rules” don’t help. Everywhere you look, creators are told they must chase trends, post on a schedule, and follow formulaic advice to succeed. But here’s the truth that I’m seeing in founders I work with: these myths are holding you back.
So today, I’m going to break down — and rip up — four of the biggest content marketing myths so you can create with confidence, freedom — and joy.
1. F*** the Trends (Unless They Work for You)
Yes, I said it. Unless —and this is a big caveat— a trend genuinely supports your message. Think of trends as optional vehicles, not mandatory rules. If a trend helps you deliver your brand message in a fun way, go for it. If not? Keep it moving, no worries needed.
2. There Is No “Right Way” to Create Brand Content
Repeat after me: there is no right or wrong way to make content for your brand. The only strategy that matters is the one that works for you, your business, and your message.
Many founders feel disempowered when it comes to content creation and photography, worrying they’re “clueless.” But you’re not trying to be a professional photographer or influencer — you’re simply trying to showcase your offering in a way that resonates with your audience. That’s what counts.
3. Virality Is Dead (And That’s a Good Thing)
RIP. But really, who cares about “going viral” anymore? Viral content is noisy, fleeting, and rarely builds sustainable businesses. You don’t need to dance for TikTok or game the algorithm to succeed.
Instead, focus on content marketing that builds community. Give your attention to the audience you already have. Fostering authentic connections will outlast any viral moment and help you build long-term trust.
4. You Make the Rules of Your Content Game
Here’s the truth no “content expert” wants to tell you: you make the rules. Not Meta, not Instagram, not TikTok.
If posting three Reels a week doesn’t serve your brand, don’t do it. Maybe your strategy looks like one thoughtful newsletter and one behind-the-scenes YouTube video per week. That’s valid, no apologies or guilt-trip needed. The platforms don’t define your creative process — you do.
As the digital landscape shifts, old platforms will be used in new ways and new platforms will emerge. Longevity comes from choosing the content approach that works for you and leaning into it with confidence and joy.
The Bottom Line: Do It Your Way.
Your work is stunning, valuable, and deserves to be seen. Forget the myths, the “shoulds,” and the fake rules. The only content strategy that matters is the one that feels true to you and your audience. You do you — that’s the real secret to sustainable, joyful content creation.
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