A small studio by design.
Creative instinct. Strategic thinking. An artistic eye.
St-udio is the independent creative practice of Sarika Thakorlal — a creative partner specialising in social-first storytelling for beauty, wellness and lifestyle brands.
I sit at the intersection of aesthetics, sensory detail and storytelling.
Where creative instinct meets strategic thinking.
I’ve always been interested in the tiny details that make creative feel like something — texture, movement, rhythm, sound, pacing — but also in what job each creative needs to do.
That perspective shapes everything I make: considered, social-first work that understands the brand, the audience and the platform it needs to exist within.
More than a decade spent making things.
My route here hasn't been particularly linear…
…which is probably why I’m comfortable moving between disciplines.
Art-school trained and originally working across art, jewellery, fashion and digital storytelling, I built my practice through photography, filmmaking, interviews and branded content before increasingly specialising in beauty and social-first creative.
Today, I work across creative direction, campaign storytelling, post-production and paid social, partnering with brands and creative teams to turn ideas, campaign assets and raw footage into considered social-first content.
Part creative director. Part editor. Always a maker.
Prefer email? info@sarikathakorlal.com
Trusted by Global Brands
Meet the Team
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"We are so happy that you were a part of this and can’t thank you enough -- amazing content"
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"We all love the new content, the process has been lovely and stress-free"
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"OMG These are soo good! You're truly the best around"
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"OMG sorry its f**king gorgeous"
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"It’s all flowing beautifully! It's been a joy to create with you! I’m super happy with how it turned out"
How I work.
ST-udio stays deliberately small, allowing me to work closely with the teams I partner with rather than sitting at arm's length from the creative.
Sometimes that means shaping the approach from the beginning. Sometimes it means finding more mileage in an existing campaign. Sometimes it means getting very deep into the edit.
The role changes. The aim doesn't: understand the idea, find what matters, and make the creative work harder.
Big-picture thinking when you need it.
Hands-on creative where it matters.
Prefer email? info@sarikathakorlal.com
The founder side of the St-udio.
Studio Supply is a home for creative resources, perspectives and guided support for people building their own brands.
I kept seeing it again and again: founders with vision and creative skill — but no support to help bring that vision to life into a full, sustainable content system.
I wanted to take package up some of my offerings in a way that could offer some: helping founders develop their own visual language, creative confidence and way of working — without having to become full-time content creators in the process.
Studio Supply.
At heart, I'm a maker.
Art-school trained, endlessly curious and happiest somewhere between a big-picture idea and the tiny visual detail that makes it click.
My work is shaped by a lifelong interest in image-making, beauty, culture and the strange psychology of why certain things make us stop, look or feel. Outside the studio, you'll usually find me somewhere in the English countryside, probably thinking about an idea I said I wasn't going to work on.
Where would you like to go next?
For Brands
Looking for campaign creative, social-first video or an ongoing creative partner?
For Founders
Building your own brand and content?