Social-First Creative for Modern Brands.
Campaign storytelling, paid social creative and content systems for beauty, wellness and lifestyle brands.
Ways to Work Together
Enter the ST-udiosphere
✦
For brands and founders at every stage
Enter the ST-udiosphere ✦ For brands and founders at every stage
For Brands
Paid social creative, campaign storytelling and content designed for digital-first brands. From launch assets to ongoing content, ST-udio helps extend creative across every touchpoint
For Founders
DIY Tools to elevate your content Step into a more intentional way of creating
Working with Brands Like...
Meet the Team
Find Your Way Forward
Choose Your Path
Work Together →
Creative partnership for brands seeking elevated content, stronger storytelling and cohesive campaign execution.
Create Solo →
Editing tools, presets and creative resources designed to help you create polished content on your own terms.
Resources →
Studio notes, articles and thoughtful guidance for founders building modern brands with intention.
Tune In on YouTube →
Founder-focused content, elevated DIY workflows, creative systems, behind-the-scenes studio notes — and yes, occasional cottage-core moments (plus the cats).
✦ Newsletter
Studio Notes
Great branding shouldn't be gatekept, and creativity shouldn't be optimised out of existence.
A weekly-ish note on re-thinking branding, storytelling, creative autonomy and building a business that's unmistakably yours
Plus 10% off your first Studio Supply purchase.
Looking for something different?
Explore Dream Films — a growing collection of cinematic countryside footage available to license for campaigns, websites and storytelling projects.
About Sarika
Sarika Thakorlal, founder of ST-udio
Sarika Thakorlal is the founder of ST-udio, a creative practice specialising in beauty, wellness and lifestyle storytelling for digital-first brands.
With over a decade of experience across content, post-production and campaign creative, she has contributed to global beauty and entertainment campaigns through elevated visual storytelling, paid social creative and content systems designed for modern platforms.
Beyond editing, Sarika supports brands in refining creative ideas and extending campaign creative across social, digital, e-commerce and launch touchpoints to create cohesive brand experiences.