Social-first creative for modern brands.
Video, campaign storytelling and content that combines strong visual craft with a platform-native point of view.
Creative direction ✦ Social-first video ✦ Paid social ✦ Post-production ✦ Content systems ✦
Creative direction ✦ Social-first video ✦ Paid social ✦ Post-production ✦ Content systems ✦
Social-first creative, built to work harder.
ST-udio combines performance, aesthetics and storytelling to create social-first content that extends ideas across every touchpoint.
From campaign launches and paid social to always-on content, I partner with beauty, wellness and lifestyle brands to transform creative direction, campaign assets and raw footage into considered, high-performing content.
Whether you're launching a new product, refreshing existing assets or building an ongoing content pipeline, ST-udio provides strategic guidance and creative execution throughout the process.
St-udio Clients…
Meet the Team
For Founders.
Building your own brand?
Studio Supply is a growing collection of creative resources, perspectives and guided support for founders who want to build a recognisable content world — without becoming full-time content creators.
✦ Newsletter
Notes from inside the St-udio.
Creative perspective, behind-the-scenes thinking and occasional notes on building brands, making content and doing creative work a little differently.
Where would you like to go next?
For Brands
Looking for campaign creative, social-first video or an ongoing creative partner?
For Founders
Building your own brand and content?
Small studio by design.
Big-picture thinking when you need it. Hands-on creative where it matters.
ST-udio sits at the intersection of aesthetics, sensory storytelling and performance — where creative instinct meets strategic thinking.
Founded by Sarika Thakorlal, the studio brings together over a decade of creative experience with a distinctive visual eye and an instinct for translating brand ideas into social-first content.
Moving between creative direction, strategic thinking and hands-on execution, Sarika works as an extension of the teams she partners with — from shaping the creative approach to finding more mileage in existing campaign assets and getting deep into the edit.
At heart, she’s a maker: art-school trained, endlessly curious, and happiest somewhere between a big-picture idea and the tiny visual detail that makes it click.