UGC & Social Content for Beauty, Wellness & Lifestyle Brands
✦ Fun On-Brand Yaps ✦ Product Demo ✦ Campaign ✦ Paid Social ✦ Quick Turnaround ✦ Available Worldwide
Hi, I'm Sarika,
a UK-based creative with 10+ years' experience creating content for beauty and lifestyle brands including Too Faced, Sephora, r.e.m. beauty, Kylie Cosmetics and Elemis.
I create social-first beauty content that combines an authentic consumer perspective with a campaign-trained eye — considered, natural-feeling UGC designed to feel relatable, while still beautifully made.
From product demos and beauty routines to voiceovers, testimonials and paid social creative.
Beauty & Skincare
relaxed, body-positive, self-expressive looks from a 40-something woman
*Please note: I have recently cut my long hair!
Jewellery & Accessories
on-body, macro details, lookbook and try-on
Unboxing & Lifestyle
personable and often playfully informal, this approach makes product-focused Ads and content feel engaging and relatable.
What I Create
Flexible creator-led content, from one-off assets to multi-format content packages — tailored to your brand, brief and where the work needs to live.
Natural, creator-led content designed around your product and key messages — from beauty routines and product demos to testimonials, talking-to-camera and voiceover-led storytelling.
Formats include:
Product demos ✦ Beauty routines ✦ Testimonials ✦ Talking-to-camera ✦ Voiceover ✦ Lifestyle
✦ 01 — UGC Video
Performance-minded creator content developed specifically for paid campaigns — combining authentic storytelling with strong hooks, clear messaging and a campaign-trained creative eye.
Multiple hooks, CTAs and edit variations can be created from a single concept, giving your team more creative to test and learn from.
✦ 02 — Paid Social Creative
Considered product photography, lifestyle imagery and vertical B-roll — created as standalone assets or alongside video content to build out a more versatile content library.
Ideal for organic social, paid campaigns, launches and ongoing brand content.
✦ 03 — Stills & B-Roll
Turn a single shoot into a wider bank of creative, with flexible packages designed around what your team actually needs.
Build out your content with:
Additional hooks ✦ Alternative CTAs ✦ Edit variations ✦ Raw B-roll ✦ Product stills
Custom packages available for launches, campaigns and ongoing monthly content.
✦ Packages: Make It Work Harder
Organic social usage is included as standard. Paid usage and extended licensing can be tailored to your campaign, platforms and usage period.
✦ Usage & Licensing
Creator content, with a campaign background.
I've spent more than a decade working across beauty campaigns, paid social and branded content, so I approach UGC with an understanding of both sides of the brief: what feels natural on social, and what a brand actually needs from the finished asset.
I'm comfortable both on camera and behind it, and handle the full process from concept and scripting through to filming, editing and delivery.
10+ years' commercial experience
Premium beauty & lifestyle portfolio
Platform-native editing
Campaign thinking
Fast turnaround
Trusted by global brands
Meet the Team
It’s all flowing beautifully! It’s been a joy to create with you! So grateful for all your creative support and creations! - Amanda Chase, Substance Founder
Just seen the edit on social it looks amazing 👏👏👏 - Georgina Dawson for The What Supp Co.
